Hyundai i30 Test Drive - Immerse Enterprise

Hyundai i30 Test Drive

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Client: Hyundai


  • 360 Virtual Test Drive In The Latest i30 Model Car
  • Showcases The Latest Features In The New Model Car
  • Allows Persons Of Disabilities, Aged And Parents Convenience Through Virtual Experience
  • Used For Presales and Promotion Prior To Model Being Released At Car Dealerships

Brief: In collaboration with Llewellyn Motors we produced a virtual reality automotive experience for Hyundai. This comprised of a 360 video test drive in the latest, pre-released i30 model car and a virtual showroom to educate customers on the latest features of the new car. The 360 video in particular gave viewers the experience of sitting in the passenger seat, which a Hyundai rep drove them down the streets of Sydney, demonstrating the latest features of the car which included safety and automation features. Hyundai was able to give persons of disabilities, elderly people and parents a comfortable preview of the car and promote to their customers without requiring their customers to travel to a car dealership.

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